_{COFFEE CULTURE FESTIVAL}


^{燥作咖啡文化节  |   数码绘画   |   2021}

^{Illustrated poster for the first coffee culture festival in Wuhan}

^{︎︎︎   https://mp.weixin.qq.com/s/IMQnSh2CIQa5nRVOwuyBDA}

^{2021年，我受泛悦汇之邀，为武汉首届咖啡文化节设计了一套完整的主视觉体系，包含宣传海报、场地门头、摊位插图、现场报名摊位背景图及咖啡兑换券。主办方期望作品展现咖啡与牛奶交融的曼妙体验，并融入昙华林的文化底蕴。我以一位少女跃入咖啡的场景为核心意象，其轻盈姿态宛若溶于浓郁咖啡香之中，背景中牛奶与咖啡如涡流般交缠旋转，流畅曲线勾勒出温润和谐之美。旋涡之中，咖啡豆、杯盏与蒸汽元素渐次浮现，与昙华林的象征性日晷相映成辉，寓意咖啡文化与地域历史的时光交融。色彩上，深棕与乳白交汇，既浓烈又柔和，融合昙华林复古街景的气韵，呈现传统与现代并存的视觉张力。少女的跃动蕴含对生活的热爱，每一画面皆旨在唤起观者对咖啡芬芳与昙华林故事的深切联想。此套主视觉不仅是视觉呈现，亦是我对味觉、触觉与记忆交织的艺术探索，期望为此次文化节赋予独特的温度。}

^{In 2021, I was invited by Panjiva to design a complete main visual system for the first Coffee Culture Festival in Wuhan, including promotional posters, venue header, booth illustrations, on-site registration booth backdrops and coffee redemption coupons. The organizers expected the work to show the exquisite experience of coffee and milk blending, and to incorporate the cultural heritage of Azumabayashi. I have taken the scene of a young girl jumping into the coffee as the core image, her light gesture is like dissolving in the fragrance of rich coffee, and in the background, milk and coffee are intertwined and rotating like a vortex, with smooth curves outlining the beauty of warmth and harmony. In the vortex, coffee beans, cups and steam elements gradually emerge, mirroring the symbolic sundial of Azumabayashi, implying the fusion of coffee culture and regional history. In terms of color, dark brown and creamy white meet, both strong and soft, blending with the aura of the retro streetscape of Azumabayashi, presenting the visual tension of coexistence of tradition and modernity. The movement of the young girl implies a love of life, and each image is designed to evoke a deep connection between the aroma of coffee and the story of Bluffwood. The main visual is not only a visual presentation, but also my artistic exploration of the intertwining of taste, touch and memory, which I hope will give a unique temperature to the festival.}